Tait Lawton

Tait Lawton is the founder of Nanjing Marketing Group, a marketing agency that has been helping over 300 global organizations ramp up their sales in China. The company was founded in 2008, way back before Zhihu or most other major Chinese social platforms even existed. Tait and his team wrote “China Digital Marketing 101”—a guide with 50+ articles and videos to help you learn the basics of Chinese marketing.