Zhihu is THE Q&A platform in China. Over 200 million users visit the platform each month to find reliable answers on all sorts of topics. Let me begin by briefly explaining why some companies should use Zhihu, then I’m going to dig into one very important part of each answer—the first sentence. Which Companies Should […]
About Tait Lawton
Tait Lawton is the founder of Nanjing Marketing Group, a marketing agency that has been helping over 300 global organizations ramp up their sales in China. The company was founded in 2008, way back before Zhihu or most other major Chinese social platforms even existed. Tait and his team wrote “China Digital Marketing 101”—a guide with 50+ articles and videos to help you learn the basics of Chinese marketing.