TL;DR: You should use the pinyin transcription or just English for Chinese URLs. Avoid using Chinese characters. In the last post I wrote about what the Chinese language is and how to use it on our website. The conclusion was: you should use Mandarin as the standardized and simplified Chinese. Mandarin is recommended to use […]
🇨🇳 Mandarin, Cantonese, Shanghainese 🇨🇳 What exactly is Chinese? And which one should you use on your website?! I’m gonna try to keep it simple. Chinese (中文 the general term and 汉语 mostly for the spoken language) describes a group of languages spoken by the Han majority and many minority ethnic groups in China. There […]
To be successful internationally, your content must be adapted to the local target group. In this article by Nils Horstmann from eviom, you will learn why content localization is so important and what you need to keep in mind, using the Chinese market as an example. The focus and goal of content marketing is to […]
Zhihu is THE Q&A platform in China. Over 200 million users visit the platform each month to find reliable answers on all sorts of topics. Let me begin by briefly explaining why some companies should use Zhihu, then I’m going to dig into one very important part of each answer—the first sentence. Which Companies Should […]
Baidu, the leading search engine in mainland China, is known for offering different icons to authenticate and give credibility to websites running in the Middle Kingdom. New warranty icon Until 2018-2019, it was the “Verified” icons (with three levels of validation: V1, V2, V3) that indicated the trust and reputation of a website. However, since […]
In order to ensure the user experience, so that the sites that provide high-quality download services can be reasonably ranked, Baidu Search will upgrade the fresh air algorithm in the near future. For low-quality download stations that do not meet the specifications, it will limit their rankings in Baidu search results. Baidu encourages developers to […]
This article tries to deduce that expertise, authority and trust (E.A.T.) are not really new aspects and come into play not only with Google but also with the Chinese search engine Baidu. Concrete indications are worked out, such as E.A.T. can be optimized in terms of Baidu. YMYL – EAT – and how do we […]
Recently, Baidu Search received complaints from users about the invalidity of the return to previous site buttons on the browser when visiting certain websites. In order to ensure the user’s search experience, the Beacon Algorithm will be upgraded in the near future, expanding the coverage and increasing the control for the failure of the “go […]
This question was originally asked by one of 白杨SEO community paid members: In fact, I (白杨SEO) don’t have much actual combat experience on this issue. The first thing I did was to open an Alibaba store in 1688 in the name of my former owner in mid-2013. At that time, I only did basic SEO […]
From a small perspective, search engines provide a lot of convenience in our daily lives. From the perspective of corporate network marketing, the development of the search engine environment has played a pivotal role in the promotion of network marketing. do you know? Before moving in a new house, we need to check the air […]