In an era dominated by social media, traditional marketing strategies are rapidly evolving to meet new market demands. Many businesses are turning to collaborations with influencers, leveraging their social media presence and interactive capabilities to promote products and services. This innovative business model is not only thriving domestically but also gaining rapid popularity worldwide. The […]
To be successful internationally, your content must be adapted to the local target group. In this article by Nils Horstmann from eviom, you will learn why content localization is so important and what you need to keep in mind, using the Chinese market as an example. The focus and goal of content marketing is to […]
China’s shopping festivals can make or break your year. That’s because they aren’t just about getting a good deal. Some are testing grounds for bigger events and even minor holidays can supercharge product listings, help increase visibility in search while also propping up revenues in an otherwise ho-hum month. Of course, occasion marketing is popular […]
Zhihu is THE Q&A platform in China. Over 200 million users visit the platform each month to find reliable answers on all sorts of topics. Let me begin by briefly explaining why some companies should use Zhihu, then I’m going to dig into one very important part of each answer—the first sentence. Which Companies Should […]
China is huge (and very competitive). How to attract consumers and differentiate yourself from the public? Josh Gardner, CEO and co-founder of Kung Fu data sat down with the excellent team at global brandigo discussing the history of the Chinese market in their podcast, The CMO’s Guide to China Marketing. Josh has a lot of […]
This 690- plus-page report will give you an up-to-date overview of the digital space in China, covering the major consumer groups and the most popular social media and e-commerce platforms. You will also find practical and up-to-date advice from more than 50 Chinese experts and the chozan marketing team on Chinese marketing strategies and the […]