“BaoZhang”, the Warranty icon, marks a turning point in Baidu’s strategy

Baidu, the leading search engine in mainland China, is known for offering different icons to authenticate and give credibility to websites running in the Middle Kingdom. New warranty icon Until 2018-2019, it was the “Verified” icons (with three levels of validation: V1, V2, V3) that indicated the trust and reputation of a website. However, since […]