Since its inception in 2005, Baidu’s bid ranking system has been a significant source of advertising revenue for Baidu, one of China’s largest search engines. However, recent years have seen this system at the center of widespread societal concern and criticism. The Crux of the Controversy: Underlying Issues: Measures for Improvement: Conclusion: The issues surrounding […]
In the ever-evolving landscape of online marketing, understanding the nuances of platforms like Taobao’s bid ranking system is crucial for businesses. Understanding how Taobao charges for its bid ranking services, covering various related aspects such as Baidu’s promotional bid ranking techniques and the fee structures of Meituan and Ele.me. Taobao’s Bid Ranking System: Taobao, one […]
To be successful internationally, your content must be adapted to the local target group. In this article by Nils Horstmann from eviom, you will learn why content localization is so important and what you need to keep in mind, using the Chinese market as an example. The focus and goal of content marketing is to […]
Baidu, the leading search engine in mainland China, is known for offering different icons to authenticate and give credibility to websites running in the Middle Kingdom. New warranty icon Until 2018-2019, it was the “Verified” icons (with three levels of validation: V1, V2, V3) that indicated the trust and reputation of a website. However, since […]