China’s shopping festivals can make or break your year. That’s because they aren’t just about getting a good deal. Some are testing grounds for bigger events and even minor holidays can supercharge product listings, help increase visibility in search while also propping up revenues in an otherwise ho-hum month. Of course, occasion marketing is popular […]
About Josh Gardner
Josh is the CEO and Co-Founder of Kung Fu Data, an ecommerce partner whose sole mission is to help brands thrive in China’s online marketplaces. A fluent Mandarin speaker and senior China strategist, Josh has helped hundreds of brand owners with China ecommerce launches and is a recognized expert in market entry, brand control and performance management . From strategy and structure to activation and optimization, he teaches the fine points of what it takes to win in China’s fast moving ecommerce space. Active member of Entrepreneurs Organization and sought-after speaker, Josh currently resides in Hong Kong with his wife of 20 years and their two beautiful children.