Baidu Announces Stricter Regulations to Combat Malpractices in Website Submissions
Introduction: In a significant move to enhance user experience, Baidu has announced a series of measures to combat the recent surge in malicious practices and cheating behaviors that have been monopolizing platform resources.
Main Body: Baidu’s latest initiative targets non-real-name accounts and low-quality websites by suspending their sitemap submission capabilities and adjusting the daily API push quota. This step is crucial in maintaining the integrity of the platform and ensuring a seamless experience for users.
Key Measures:
- For Baidu Pass Accounts:
- Accounts with completed real-name verification and normal platform access are unaffected.
- Verified accounts facing access issues or site verification problems are advised to consult the ‘Baidu Search Violation and Low-Quality Page Guidelines’ for self-optimization and appeal through a feedback questionnaire.
- Accounts without real-name verification should promptly complete the process via the Baidu App to avoid adverse effects on their sites.
- For Baidu Marketing and UC Accounts:
- Users may switch to a verified Baidu Pass account for validation.
- Appeals can be made through a feedback questionnaire, with staff addressing these issues and notifying outcomes via the platform.
Impact and Compliance: The platform will gradually restore privileges and adjust quotas for compliant sites post-holiday. Website owners are urged to maintain high standards in daily maintenance and quality management to align with the new regulations.
Conclusion: This move by Baidu reflects a growing trend among internet platforms to prioritize quality and authenticity, ensuring a better online environment for all users.
