Baidu Tightens Control on Risky Resources in Search Platform
In a recent move to enhance the quality of its search ecosystem, Baidu has initiated a purge of risky resources from its Search Resource Platform. This action aims to protect sites and improve the utilization of high-quality resources, fostering a healthy and positive search environment.
Details of the Initiative: The cleanup focuses on sites posing risks, such as those without real-name account verification or those engaging in low-quality and fraudulent activities. Importantly, this action only limits site verification and tool usage privileges on the Search Resource Platform; it does not affect the natural discovery, display, or ranking of websites by the Baidu search engine.
Required Actions for Affected Sites:
- Real-Name Verification:
- For sites yet to complete Baidu account real-name verification, owners are urged to promptly do so through the Baidu App (My -> Settings -> Account Management -> Identity Verification) to avoid adverse impacts.
- For Sites Already Cleared:
- Owners can refer to the ‘Baidu Search Violation and Low-Quality Page Guidelines’ for self-assessment and corrective actions, then re-submit for verification.
- If challenges persist post-correction, or no violations are found during self-assessment, feedback can be submitted through the platform for prompt verification and resolution.
Ongoing Efforts and Collaboration: The Search Resource Platform will continue to monitor and cleanse low-quality sites. Site owners are advised to regularly self-audit and optimize to avoid these risk ‘minefields’. Baidu is committed to working alongside developers to provide billions of search users with high-quality, reliable content and a safe, convenient search experience.
Conclusion: This initiative by Baidu reflects its dedication to maintaining a trustworthy and high-standard digital ecosystem. The company expresses its gratitude for the continued attention and support of its users and developers.
