Baidu Search Announces Temporary Suspension of CNAME Verification for Site Authentication

In a recent update dated January 13, 2023, Baidu Search has announced a significant change to its website verification process on the Baidu Search Resource Platform. This change temporarily suspends the CNAME verification method, a crucial notice for search developers and website managers relying on Baidu’s services.

Key Update Details:

• Baidu Search Resource Platform has halted the CNAME verification method for site authentication due to strategic adjustments.
• This suspension does not impact sites that have already completed verification through CNAME.
• For unverified or expired verifications, Baidu recommends alternatives: File Verification and HTML Tag Verification methods.

Implications for Website Managers:

• Website managers need to adapt to this change quickly, especially if they were planning to use CNAME verification.
• The shift to File or HTML Tag Verification might require technical adjustments, depending on the website’s current setup.

Potential Impact on SEO:

• Proper site verification is crucial for SEO on Baidu, as it affects a site’s visibility and credibility.
• The change might cause temporary disruptions for sites in the process of verification, potentially impacting their search performance.

What Website Managers Should Do:

• Check the current status of their site’s verification on Baidu.
• If affected, switch to the recommended alternative methods promptly.
• Stay updated on further announcements from Baidu regarding the reinstatement of CNAME verification or other changes.

Conclusion: While this adjustment may pose short-term challenges for some website managers, Baidu’s alternative methods of verification ensure that there are still viable options for authenticating sites on the platform. Keeping abreast of these changes is crucial for maintaining optimal performance in Baidu’s search results.

We invite our readers to share their experiences and tips on adapting to this change in Baidu’s site verification process.