Baidu Algorithm Update: Thunderbolt 3.0

Baidu Search launched Thunder Algorithm 3.0 in mid-January and continued to expand the influence of the algorithm. This upgrade severely cracks down on cheating that attempts to improve website search sorting through counterfeiting user behavior such as manipulated CTR.

Compared with Thunderbolt Algorithm 2.0, this algorithm has four main upgrade points:

1. Strengthen the identification of cheating behavior;

2. Strengthen the crackdown on cheating sites;

3. Expand the coverage of the algorithm;

4. Targeted crackdowns have been carried out on areas with serious violations (such as automobiles, downloads, recruitment, B2B, website SEO, etc.).

Baidu Search encourages webmasters and SEOs to grow the website traffic by producing high-quality content that meets users’ needs, and does not use Black Hat SEO technology and other illegal cheating methods. Search algorithms will continue to iterate and upgrade to create a healthy search ecology for users.