Since its inception in 2005, Baidu’s bid ranking system has been a significant source of advertising revenue for Baidu, one of China’s largest search engines. However, recent years have seen this system at the center of widespread societal concern and criticism. The Crux of the Controversy: Underlying Issues: Measures for Improvement: Conclusion: The issues surrounding […]
In the ever-evolving landscape of online marketing, understanding the nuances of platforms like Taobao’s bid ranking system is crucial for businesses. Understanding how Taobao charges for its bid ranking services, covering various related aspects such as Baidu’s promotional bid ranking techniques and the fee structures of Meituan and Ele.me. Taobao’s Bid Ranking System: Taobao, one […]
As artificial intelligence continues to advance, the realm of AI-powered conversational agents is experiencing significant breakthroughs. OpenAI’s ChatGPT has garnered global attention for its capabilities, but it’s not the only player in the field. BERT, an open-source AI model, is emerging as a popular choice among developers and researchers worldwide. The Emergence of BERT: Advantages […]
I was actually expecting Baidu.com showing an awesome Doodle for the Chinese New Year – like the one I saw like 9 years ago for the year of the Snake, when they had the Snake game on there Desktop homepage (or was it Google?). Well, today is the first year of the Chinese New Year […]
On September 2, 2021, Baidu Search revealed the impending launch of the Breeze Algorithm 4.0, a significant upgrade aimed at enhancing the user’s download experience. This initiative intends to promote the development of a healthy download ecosystem by providing better visibility for sites offering quality download services and addressing sites with non-compliant, low-quality downloads. Key […]
China is huge (and very competitive). How to attract consumers and differentiate yourself from the public? Josh Gardner, CEO and co-founder of Kung Fu data sat down with the excellent team at global brandigo discussing the history of the Chinese market in their podcast, The CMO’s Guide to China Marketing. Josh has a lot of […]
This 690- plus-page report will give you an up-to-date overview of the digital space in China, covering the major consumer groups and the most popular social media and e-commerce platforms. You will also find practical and up-to-date advice from more than 50 Chinese experts and the chozan marketing team on Chinese marketing strategies and the […]
On August 19, 2021, Baidu announced an upcoming upgrade to its Beacon Algorithm, aimed at addressing issues related to the ‘Back Button’ functionality on websites. This initiative is in response to user complaints about the back button not working as expected, which impairs the search experience. The Beacon Algorithm’s Focus: Common Back Button Issues: For […]
From a small perspective, search engines provide a lot of convenience in our daily lives. From the perspective of corporate network marketing, the development of the search engine environment has played a pivotal role in the promotion of network marketing. do you know? Before moving in a new house, we need to check the air […]
On July 27, 2021, Baidu announced a significant upgrade to its “Blue Sky Algorithm.” This update, version 2.0, is a response to the increasing trend of websites publishing low-quality, irrelevant, or false content within their site directories, disrupting search order and infringing upon the rights of high-quality developers. The Need for the Blue Sky Algorithm […]