This question was originally asked by one of 白杨SEO community paid members:
In fact, I (白杨SEO) don’t have much actual combat experience on this issue. The first thing I did was to open an Alibaba store in 1688 in the name of my former owner in mid-2013. At that time, I only did basic SEO because the focus was still on website SEO.
Later, one of my apprentices consulted me about similar issues when selling scarves in 1688. He gave some suggestions and some changes. However, there should be some changes with the current 1688. So I asked this question in the Baiyang SEO paid group, and then everyone basically responded to the initial question. Haha.
Then another paid group friend posted this paragraph privately, so I answered on the forum synchronously, as follows:
The 1688 product title should not be modified easily, especially for products that have a strong foundation.
It is recommended to set 2-3 product words for a title.
Be careful with spaces, if you have to add them, add spaces after the product word.
Choosing high search volume keywords might get high exposure, but will usually get lower click-through rate and conversion rate.
Selecting more accurate keywords will increase the conversion clicks of products, but the exposure to search results will be lower. After the product sales increase, the words can be increased appropriately.
A title generally has at least 24 characters and a maximum of 30 characters. The last characters of the title shall be the product keyword.
The search weight of the last word of the title is relatively large.
What are the keywords that make up the title?
Marketing words, product words, attribute words, characteristic words, crowd words, positioning words, geographic words, time words, model words, material words, and certification words.
Common price cheating behaviors in 1688 stores:
1. Release of products with abnormal batches
2. Post SKU cheating products
3. Publish products with inconsistent shipping rates
4. Commodities whose published prices are seriously inconsistent with market prices
How to avoid price violations?
It is recommended to use "My Ali-Commodity-Self-inspection and Self-Inspection Tool" for self-inspection, and promptly rectify problems if found.
For bulky goods, the shipping can be indicated on the details page.
Avoid placing an order that is higher than the actual shipping cost!
Don't set prices much lower than peer products.
Common price cheating cases
1. Set an extremely low product price, but the starting quantity is extremely high, which makes it impossible to purchase the extremely low price
2. The freight is much higher than the market price (in addition to bulky goods)
3. Sell the non-existent SKU together with the regular SKU
4. Different categories are sold in one SKU
5. After splitting the accessories of the product, the accessories will be sold in the same SKU as the product in the form of a separate product.
6. Put conventional and unconventional products in one SKU for sale
7. Put products with different materials, specifications, attribute values, and different prices in the same SKU for sale
8. Publish products in non-industry regular quantity units, split the normal specifications of the products and publish them.
For example, the normal specifications of paper towels are in packages, but the sellers sell them in units of sheets after splitting; the normal grid of curtains is in meters, but the sellers sell them in millimeters after splitting.
Yes, regarding the above answer, if anyone is doing 1688, you can refer to it. If you have different opinions or suggestions, you can leave a message to me (白杨SEO see contact details below), thank you.
In addition to this question, the most frequently asked question on Baiyang SEO recently is, why is my page not included? Why is my page not showing up in search? It used to be difficult to rank by yourself, but now why is it so difficult to hitchhike on higher authority websites like 1688?
In fact, regarding Baidu’s officials have already explained it, and many people did not take it seriously.
For example, Baidu prioritizes the establishment of important originals in the index. Look at the places in the circle:
[...] talking about web pages. If the have high-quality they can enter the index. In fact, the general principle is one: value to users. Including but not only:
1. Time-sensitive and valuable pages: Here, time-sensitiveness and value are in a good relationship, Some sites have done a large collection of pages in order to produce time-sensitive content, and also produced a bunch of worthless pages, which Baidu does not like seeing. The worthless pages drag down overall site quality. So only produce valuable content together with time sensitive content.
2. Thematic pages with high-quality content: The content of the thematic pages is not necessarily completely original, that is, it can integrate the contents of other parties well (syndication), or add some fresh content, such as opinions and comments. Give users more comprehensive and comprehensive content. Adding up curated content with original, makes them valuable again.
3. High-value original content page: Baidu defines originality as an article formed after a certain cost, large experience and exhaustive extraction. Don’t ask us whether the pseudo-original can be detected by Baidu as original. They work on AI a lot and might get better detecting pseudo-original content every day
Timeliness means that your content meets the needs of users at the same time, but your update, simpler, is that users like the latest relevant content, and search engines give it high weight. For example, if you also write about a certain celebrity event, whoever is the newest in meeting the factual value is ranked higher, as shown in the figure:
In addition, with regard to high-quality content pages, high-value original content pages, and important personal pages, Baidu will first put them in their index.
What kind of content is not easy to be included?
Therefore, many people come to ask themselves why the inclusion of XXX pages has not increased, and whether their web pages are pure collection or compilation should be clear to themselves.
Of course, in addition to repetition, the important personal webpages above have also said that, for example, some celebrities are naturally weighted, just like some portals are higher than you even if they are reposted. So why do many people in the SEO industry like to be news aggregations websites, get it?
Of course, Baidu is also cracking down on some not-so-regular news stations, why there are so many, because the more hits, the more effective this is. Some people doing SEO are fighting against search engines. Hahaha, as shown in the figure.
It turns out that the old domain name really has an advantage? Yes, but the premise is to have an old domain name with a history of the website. Just the old domain with new content is not not enough.
Someone may ask, BaiyangSEO, don’t you advocate white hat SEO? Yes, I do advocate white hat SEO, but it does not prevent me from understanding gray hats and even black hats, right? As long as you don’t use it, you won’t be evil!
Original post: https://www.baiyangseo.com/blog/291.html