TL;DR: You should use the pinyin transcription or just English for Chinese URLs. Avoid using Chinese characters. In the last post I wrote about what the Chinese language is and how to use it on our website. The conclusion was: you should use Mandarin as the standardized and simplified Chinese. Mandarin is recommended to use […]
Today, 4th of February 2022 the Winter Olympics in Beijing are started and Baidu honours this event with a special Doodle showing a slalom skiing athlete shooting through “Bai” and “百度”. In the right bottom corner there is a small play button, which doesn’t have special function but on click leads to the SERP for […]
As part of its ongoing effort to promote a healthier search ecosystem, Baidu Search announced on December 27, 2021, a new initiative targeting websites with violations and low-quality content. This move aims to safeguard the interests of high-quality sites and maintain the integrity of the search environment. Baidu’s New Initiative: Impact on Search Partners: Implications […]
On September 2, 2021, Baidu Search revealed the impending launch of the Breeze Algorithm 4.0, a significant upgrade aimed at enhancing the user’s download experience. This initiative intends to promote the development of a healthy download ecosystem by providing better visibility for sites offering quality download services and addressing sites with non-compliant, low-quality downloads. Key […]
This article tries to deduce that expertise, authority and trust (E.A.T.) are not really new aspects and come into play not only with Google but also with the Chinese search engine Baidu. Concrete indications are worked out, such as E.A.T. can be optimized in terms of Baidu. YMYL – EAT – and how do we […]
On August 19, 2021, Baidu announced an upcoming upgrade to its Beacon Algorithm, aimed at addressing issues related to the ‘Back Button’ functionality on websites. This initiative is in response to user complaints about the back button not working as expected, which impairs the search experience. The Beacon Algorithm’s Focus: Common Back Button Issues: For […]
On July 27, 2021, Baidu announced a significant upgrade to its “Blue Sky Algorithm.” This update, version 2.0, is a response to the increasing trend of websites publishing low-quality, irrelevant, or false content within their site directories, disrupting search order and infringing upon the rights of high-quality developers. The Need for the Blue Sky Algorithm […]
On January 12, 2021, Baidu Search launched the latest version of its Thunderbolt Algorithm, version 3.0, as part of its ongoing efforts to foster a healthy mobile ecosystem and protect the interests of developers. This upgrade focuses on intensifying actions against websites that engage in click fraud to manipulate search rankings. Enhancements in Baidu Thunderbolt […]
Because http requests are not secured requests,they may be hijacked. And files downloaded from http may be replaced with malware, threatening the security and privacy of users. The chrome browser will gradually restrict the download of http from HTTPS pages starting from version 83. In order to ensure the user security of Baidu APP, Baidu […]
MIP Cache service has been online for more than three years so far, exporting high-quality resources and faster web browsing experience for web ecology. However, due to business adjustments, the MIP Cache service will be offline in the near future, including: Close the MIP entrance of Baidu Search Resource Platform (ziyuan.baidu.com); Gradually clear the offline […]