Zhihu is THE Q&A platform in China. Over 200 million users visit the platform each month to find reliable answers on all sorts of topics. Let me begin by briefly explaining why some companies should use Zhihu, then I’m going to dig into one very important part of each answer—the first sentence. Which Companies Should […]
Baidu, the leading search engine in mainland China, is known for offering different icons to authenticate and give credibility to websites running in the Middle Kingdom. New warranty icon Until 2018-2019, it was the “Verified” icons (with three levels of validation: V1, V2, V3) that indicated the trust and reputation of a website. However, since […]
As part of its ongoing effort to promote a healthier search ecosystem, Baidu Search announced on December 27, 2021, a new initiative targeting websites with violations and low-quality content. This move aims to safeguard the interests of high-quality sites and maintain the integrity of the search environment. Baidu’s New Initiative: Impact on Search Partners: Implications […]
On September 2, 2021, Baidu Search revealed the impending launch of the Breeze Algorithm 4.0, a significant upgrade aimed at enhancing the user’s download experience. This initiative intends to promote the development of a healthy download ecosystem by providing better visibility for sites offering quality download services and addressing sites with non-compliant, low-quality downloads. Key […]
This article tries to deduce that expertise, authority and trust (E.A.T.) are not really new aspects and come into play not only with Google but also with the Chinese search engine Baidu. Concrete indications are worked out, such as E.A.T. can be optimized in terms of Baidu. YMYL – EAT – and how do we […]
On August 19, 2021, Baidu announced an upcoming upgrade to its Beacon Algorithm, aimed at addressing issues related to the ‘Back Button’ functionality on websites. This initiative is in response to user complaints about the back button not working as expected, which impairs the search experience. The Beacon Algorithm’s Focus: Common Back Button Issues: For […]
This question was originally asked by one of 白杨SEO community paid members: In fact, I (白杨SEO) don’t have much actual combat experience on this issue. The first thing I did was to open an Alibaba store in 1688 in the name of my former owner in mid-2013. At that time, I only did basic SEO […]
From a small perspective, search engines provide a lot of convenience in our daily lives. From the perspective of corporate network marketing, the development of the search engine environment has played a pivotal role in the promotion of network marketing. do you know? Before moving in a new house, we need to check the air […]
On July 27, 2021, Baidu announced a significant upgrade to its “Blue Sky Algorithm.” This update, version 2.0, is a response to the increasing trend of websites publishing low-quality, irrelevant, or false content within their site directories, disrupting search order and infringing upon the rights of high-quality developers. The Need for the Blue Sky Algorithm […]
On January 12, 2021, Baidu Search launched the latest version of its Thunderbolt Algorithm, version 3.0, as part of its ongoing efforts to foster a healthy mobile ecosystem and protect the interests of developers. This upgrade focuses on intensifying actions against websites that engage in click fraud to manipulate search rankings. Enhancements in Baidu Thunderbolt […]